Use of Advertisements

Google Ads operate primarily through a pay-per-click (PPC) model. Advertisers bid on keywords relevant to their business, and their ads appear at the top of Google search results. Costs depend on the competitiveness of the keywords. Advertisers pay only when someone clicks on their ad. Google also offers display ads that appear on websites across the internet.

Instagram ads appear within users' Feeds, Stories, or Explore tabs. These ads can be images, videos, carousels, or collections. Advertisers target specific demographics, interests, and behaviours. Costs vary based on targeting and ad format, and advertisers pay based on impressions or clicks.

Facebook ads are similar to Instagram ads, given that both platforms share the same advertisement management system. Ads appear in users' Feeds, Stories, or Sidebars. Facebook allows detailed audience targeting based on demographics, interests, and behaviours. The platform uses a bidding system where advertisers can choose to pay per click, per impression, or per action (like, share, etc.).